Maxime Asselin | Max Focus
Marketing Systems Specialist: Content Strategy, Conversion & Performance Optimization
What I Do
I build systems that turn visibility into real revenue.
I don’t just sell “nice visuals”—I design the full path from a prospect’s curiosity to conversion.
My Method: The Attract → Direct → Measure → Optimize Cycle
- ATTRACT: Define the strategy and create compelling content (photo/video) that captures attention.
- DIRECT: Drive that attention to ultra-fast landing pages engineered for conversion.
- MEASURE : Track user behavior precisely and quantify return on investment (ROI).
- OPTIMIZE : Use data to refine the strategy, replace what doesn’t perform, and maximize profit.
My Differentiator: Analysis Beyond the Visual
Content is just the starting point.
My strength lies in using data to continuously refine your sales strategy.
I turn marketing guesswork into a clear, actionable dashboard.
Why Refer Me?
Former Full-Stack developer with 15 years of experience, I combine visual creativity with a strong focus on technical performance and data.
Every pixel serves a business objective.
Ideal Client
SMBs and specialized businesses (automotive, equipment, professional services)
Entrepreneurs who want guidance:
- “I’ve been told to make videos, but I don’t know where to start or how to monetize them.”
- “We post regularly, but we’re not getting more calls.”
- “We invest in marketing, but we can’t clearly see what’s working.”
"Maxime : The eye of a photographer, the logic of a programmer, the results of a marketer."
Digital marketing, lead generation, customer acquisition, microsite, landing page, conversion, marketing optimization, marketing ROI, data analysis, performance tracking, marketing strategy, strategic content, online advertising, sales funnel, marketing automation
